my story blog post

My story: How I left my corporate career and tripled my income

In 2019 I did it, I made the jump.  I finally left the corporate career I was considering leaving for at least a full year prior. Yes, you heard that right.  I was considering leaving for a full year prior to putting in my two-weeks notice.  I consulted my husband (boy I am sure he was sick of hearing my whining by the time I made the jump).  I even started seeing a therapist.  It was such a huge decision, I felt like I was being irrational making it.  It was a decision that no one in my family had ever done before, and absolutely no one (aside from my loving husband) would condone it, that was for sure.

But I did it.  I left corporate America and started freelancing.

When I replaced my corporate income and left my 9-5 I was feeling on top of the world.  I felt like nothing could stop me!  Fast forward 6 months, I was feeling desperate for more. I was financially making exactly what I made in my corporate role – good money.  I was what you would define as an online business success, but as each day passed, I felt less and less so. 

I wanted more.


I wanted fulfillment, I wanted leadership, I wanted to surpass the income ceiling I had hit.  I started searching high and low, trying to find the answer.  I downloaded freebies, I took courses, I scheduled coffee chats. 

Nothing was really taking me to that next level.  


Finally, I booked Kim.

I found Kim by chance.  I was seeking out some content for a client of mine, niche content, very specific content.  And that is when I remembered Kim.  I had seen Kim speak at a conference (back in my corporate life).  She was inspiring, amazing, and educated.  I went to her website to see if she had a newsletter, or something I could link out to… and she had nothing.  Not a single evidence of her amazing speaking events.  Not a single article, blog post, video, more social presence to showcase the amazing research she conducted.

So I did what any entrepreneur would do, I sat behind my computer screen and sent her a cold pitch email.

Was I nervous?  Absolutely.

Did it work?  You bet.

Kim took me to the next level.  Why you might ask… well Kim had business goals but had no idea how to reach them.  She knew she needed to establish a marketing presence but didn’t know where to start.  And that is where I came in.   She asked me to take the reins and make it happen.  So you know what I did?  I took the reins and made it happen! I started from ground zero with her and created a marketing strategy and content plan that WORKED.  

And it didn’t work for just her, it has worked for every. Single. Client. Since. 


Using the marketing and content strategy framework I have developed has not only helped my clients reach multiple 7-figure years, but this framework and business model has propelled my own business to a place I used to think was unreachable.  Now I am making triple+ my old corporate salary, and I am working a fraction of the hours.  I am able to stay home with my kids and be the mom and wife I want to be. 

Now I share the knowledge I have used to build my freelance marketing business, and I teach other freelancers the exact skill they need to create their own freelance marketing businesses.  Are you interested in pivoting your freelance business?  Or starting a freelance business?  Grab my Director of Marketing Roadmap, and get started TODAY.

Share this!
Lindsay White

Hi, I'm Lindsay!

After working as a Director of Marketing for the last 7 years (5 in corporate, 2 while freelancing), I have figured out the exact skills it takes to create a fulfilling life as a marketing authority while earning the income of a CMO, oh yeah and still being a park-going, snack holding mama.

get started


Grab my FREE Director of Marketing Roadmap so you can start pivoting your business today.

Director of Marketing Roadmap

let's connect!