As spring blooms and brings with it an energetic time for entrepreneurs, it’s the perfect opportunity to reassess and revamp your business offers. Crafting strong, confident offers is crucial for your success and scalability, and can propel your business to new heights. In this blog post, we’ll dive into the importance of creating powerful offers and outline four key questions to help you build clear, high-impact offers that drive business growth.
Why Strong Offers are Essential for Business Growth:
A well-crafted offer serves as the foundation for your business, acting as the container for providing value and transformation to your clients. It’s the groundwork for any future growth, whether you’re looking to move into an agency model or expand your internal team. A solid offer is essential for not only attracting the right clients but also ensuring the long-term success and scalability of your business.
Key Questions to Ask When Crafting an Offer:
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How will this offer provide value or transformation to my clients?
Focus on identifying and addressing your clients’ specific pain points to deliver tangible solutions that create lasting, positive change. The keyword here is tangible, which leads us to the next question.
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What exactly is included in this offer?
Clearly outline the components of your offer, emphasizing concrete, tangible deliverables. Ensure you have more than one deliverable and define the work that goes into each offer component. Associate each offer component with a value or transformation it will provide for your client, guiding them through a comprehensive experience while working with you.
Some ideas for deliverables include:
- A 90-minute kickoff call
- A content repurposing strategy
- Three re-written blog posts
- A quarterly content plan (complete with schedule, topics, talking points, and subject lines)
- An email nurture sequence roadmap (comprehensive with subject lines and talking points)
- A website blueprint that aligns with the overarching marketing & content strategy
- A ClickUp content strategy space
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What is the framework for this offer?
Identify each workflow phase to kick off, create, and deliver your offer. Focus on the client’s experience working with you and the internal steps you (and your team, if you have one) will go through on the project. This approach will enable seamless scalability and growth when you reach the point of expanding your internal team.
Some ideas for workflow phases include:
- Discovery phase
- Market research phase
- Design phase
- Delivery phase
- Analytics phase
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Are you pricing it right?
Consider your internal growth and attracting the right clients when setting your prices. Structure your price to account for both your cost of labor and your profits. If you do not have a team yet, you should associate an hourly wage for yourself (and allocate this to your cost of labor number) to determine if your offers are profitable for your business. Project profitability is essential, especially when allowing for future growth and investing in your team.
Crafting a strong, confident offer is the key to unlocking your business’s potential and setting the stage for future expansion. If you need help creating your signature offer and framework, consider scheduling a 1-on-1 intensive session with me. Together, we can develop an irresistible offer that resonates with your target audience and paves the way for long-term success and scalability in your business. Don’t let another season pass by without taking action – it’s time to spring into action and grow your business with offers that truly make an impact.
