And become a DOM for only $1,997
Unlock Your Marketing Mastery: Elevate Your Skills and Offer Expert Marketing Services
If you're seeking to offer top-tier marketing services that stand out in a competitive landscape, this is for you.
Step into a leadership position and...
elevate your expertise and gain a deep marketing education.
Are you tired of feeling like you're missing vital marketing knowledge?
Let me guess…
You're feeling overwhelmed because can do a lot, so you’re just doing it all! But you don't formally know if these executions are going to result in results. Not to mention... lately, it’s starting to feel like way more work for the prices you’re charging.
You are struggling to stand out. You are feeling like one in a million in the sea of online service providers. There are so many executors... and you are feeling like one of the many.
You're missing out on lucrative opportunities because you don't have the education or credibility to back up your prices. You can't tap into high-demand markets and open up high-tier package offers yet.
It’s time to take control of your business and gain clarity on the exact strategies that yield real results (without spending a million hours chained to your laptop).
Okay but why should you trust me?
Five years ago, I was newly pregnant and had just launched a freelance business after leaving my corporate marketing career. I was landing clients and had replaced my income. By all accounts, I was a success. But it still didn’t silence this one persistent thought.
“What’s next?!”
It was there when I made my morning coffee. It was there when I tried my hand at yet another freelance specialty. It was there while I folded laundry or did dishes, or tried to watch TV. I was never not thinking about it.
I wanted more.
My business besties were finding their next steps, scaling their businesses, and making serious income gains in newfound niches. And while I was happy for them, I could not replicate their success. When I tell you I tried all.the.things. I mean, I tried them all!
A successful Web designer? Well, I could do that! #Wrong! I enjoy working with clients on the big picture, and a website is really only a small piece of the puzzle.
Someone killing it as an OBM? Maybe that’s the perfect fit for me! #Wrong! I love marketing strategy and can nerd out on those details, but overall project management and tech implementation? Not for me - I needed more of the marketing strategy involved.
Social media manager? I already had experience in this field, so at least I wouldn’t have to learn a whole new skillset. Still, can you guess how it felt? #Wrong! It was again, just another small piece of the puzzle.
I wanted more control & more leadership.
I wanted to provide more value to my clients.
And I knew that would require charging more for my services.
I wanted to provide more value to my clients.
And I knew that would require charging more for my services.
And that's when it hit me.
Every business needs a Director of Marketing.
I didn’t need to buy all the courses and trainings learn new skills. I already had exactly what I needed. I could bring the parts of my old job I loved (creating and implementing high-level, proactive marketing plans) and leave the parts I didn’t like (corporate BS, freelance insecurity, trying to do it all) behind forever.
I started creating customized proposals, offering one thing and only one thing.
Director of Marketing services.
Director of Marketing services.
The demand exceeded my expectations.
Today I am a Forbes featured Marketing Director, and I have scaled my business well over six figures in profits. Yes, profits. Into my pocket, take home money. My clients value my work, but they also value me. They want my feedback and suggestions, and they routinely ask for my input in super high-level meetings.
Oh yeah, and I am doing all this from the comfort of my home, never working more than 20 hours a week. With my two babies by my side (when they’re not in part-time daycare…I’m no superwoman!). I love to focus on my work when it’s work time and leave it all behind the second #momduty calls.
And I’m not about to gatekeep precisely how I made it happen.
You absolutely can do this.
You don't need to be an expert marketer or have years experience in the industry. This program is designed to take you from any starting point and equip you with the knowledge and skills needed to step confidently into this elevated role.
You only need to spend about a day in that world to realize that those guys are winging it, too. They just have polish and practice. And there’s so much more inside this program than just that!
Step into your new leadership role with the
Learn the proven tactics that consistently drive engagement, conversions, and growth, turning past frustrations into a track record of success.
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Embark on a journey of growth with a comprehensive curriculum curated by industry veterans
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Deliver top-tier client work using tons of templates provided to you
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Learn not only the "what" but also the "how" of delivering exceptional strategic marketing plans that produce results
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Dive into interactive modules, live workshops, real-world case studies, and hands-on projects that mirror real client scenarios.
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Finally, get the recognition you deserve! Attribute client success directly to your marketing plan through analytics
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Elevate your career prospects, unlock new income streams, and create a reputation that echoes success.
This certification program provides you with the framework, education, and templates you need to uplevel your offer and take back control of your business. You are ready and capable of marketing leadership; you're not just learning – you're thriving.
Gain immediate access to all NINE self-guided modules
Module 1: Marketing Basics 101
I am covering all the marketing basics for you, the terms, the metrics, the processes. Consider this your crash course in Marketing.
COMPREHENSIVE FOUNDATION
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Gain a solid understanding of the fundamental concepts and principles of marketing, laying a strong groundwork for your marketing education.
AND LEARN ...
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How a DOM fits into a business
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The impact a strategic marketing approach will have
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Marketing Research and Analysis
Module 2: Marketing Strategy Planning Framework
Start implementing strategic marketing plans with your clients immediately. Apply the acquired marketing knowledge to boost brand awareness, attract new customers, and drive revenue growth for your clients. And deliver with confidence using the Marketing Strategy Templates provided.
Comprehensive Framework
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Learn the entire process of creating an effective marketing strategy, from inception to implementation.
AND LEARN ...
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Objectives
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Defining and communicating unique value propositions
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Trends in Market
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Marketing Strategy Pyramid
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Optimal Targeting
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Marketing Channels
Module 3: Content Strategy Planning Framework
Discover a comprehensive framework that guides you through the entire process of developing a strategic content plan, ensuring your content aligns with your business goals.
YOU WILL TAKEAWAY ...
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How to create a Cotent Strategy Plan that will help your clients reach their goals
THIS INCLUDES:
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Content Positioning
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Content Strategy Pyramid
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Leveraging Content
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Marketing Strategy Pyramid
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Tone, Manner, Style
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Utilizing Content Strategy to create a Social Media Strategy/Plan
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Content Categories
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Content Calendar
Module 4: Email Marketing & Newsletters
We are diving into the world of targeting and data mining through email marketing. This module is the pillar my entire business was built on - personal favorite topic of mine. You will learn how to talk to your ideal client about the exact things they want to hear about (it is like having mind-reading capabilities... who knew email marketing could give you that!)
YOU WILL TAKEAWAY ...
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Targeting and segmentation
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Open rates
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Clickthrough rates
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Bounce rates
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Targeting
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Segmentation
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Data mining through analytics
Module 5: Social Media
Learn to navigate and optimize major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more to effectively reach your target audience.
YOU WILL TAKEAWAY ...
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Effective and engaging social media strategies
HOW TO LEVERAGE SOCIAL MEDIA TO ...
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Build brand awareness
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Create community
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Attract clients
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Collaborate with influencers
Module 6: Pillar Content
What legs does your marketing plan have to stand on? It’s pillar content. We are going to take a deeper look at some of the most common pillar content.
YOU WILL TAKEAWAY, THE BASICS ON ...
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Blogs
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Podcasts
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Media
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Print
Module 7:
Evolving and Repeatable 4 Phase Marketing Strategy
Evolving and Repeatable 4 Phase Marketing Strategy
Warm leads are always more likely to convert, with this 4 phased approach you will take a semi-cold audience and deepen relationships and develop a level of trust.
YOU WILL TAKEAWAY ...
An understanding of the 5 phases of relationship-based marketing:
An understanding of the 5 phases of relationship-based marketing:
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Phase #1: Establish Relationship
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Phase #2: Build Trust
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Phase #3: Reinforce Relationship
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Phase #4: Recapture Opportunities
Module 8:
Analytics
Analytics
By mastering analytics, you'll unlock the power of data-driven decision-making, enabling you to fine-tune your marketing strategies, enhance user experiences, and achieve meaningful business growth.
YOU WILL TAKEAWAY ...
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Key metrics to look at
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Setting up dashboards
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Reporting templates
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Attributing increases in sales, clients, (insert whatever client objective or goal is) to your marketing plan
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Evolving plan based on what is working and what is not
Module 9:
How to use with clients - Practical use application
How to use with clients - Practical use application
After learning so much about marketing strategy and different approaches within the marketing space, it all means nothing if you cannot implement it with clients.
YOU WILL TAKEAWAY ...
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Proposal components using my proposal templates
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Strategic planning project phases
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Process creation project phase
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Design project phase
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Develop and launch
Bonus:
Biz in a box!
Biz in a box!
I have never had a proposal rejected (and it is not because I underprice my services). I want this for you! I am giving you my business processes wrapped up in a box, with a bow tied neatly on top!
and finally ...
Director of Marketing Certification!
After finishing all modules, you will create your certification capstone project. For this project the student can choose case study clients to create a strategic marketing plan, content strategy plan, content calendar, and analytics dashboard for.
Part of the certification includes an exclusive listing in the Certified Director of Marketing Directory and job opportunities pushed directly to your inbox!
Part of the certification includes an exclusive listing in the Certified Director of Marketing Directory and job opportunities pushed directly to your inbox!
PLUS ...
I want you to move into the role of Certified Director of Marketing with confidence!
You get access to...
You get access to...
Private Facebook Community
A private Facebook group for students and those certified where you can learn from and network with a community of like-minded Directors of Marketing.
Templates & Swipefiles
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Strategic Marketing Plan Blueprint
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Content Calendar Swipeable
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Content Strategy Plan
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Project Planning Template
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Evolving and Repeatable 4-Phased Marketing Strategy
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DOM Planning & Management Trello Board
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Proposal Kit
Hear what others are saying about the Director of Marketing Program!
... and all of this!
"I can't recommend this program enough. I'm really excited about what the future holds, and this program has been more than I had hoped for. I highly recommend it."
- Michelle Beers, Owner + Founder of Collaborative Content Solutions
"The support from Lindsay and the community has been AMAZING and definitely has helped me navigate any obstacles I’ve come across. The program has given me so much more confidence to truly niche down as a DOM because it’s given me the tools for how to deliver an amazing client experience. There are so many resources within the program for the hands on client work that have helped me level up my abilities as a DOM."
- Ashley Dreager, Director of Marketing & Strategist
"I cannot say enough about Lindsay White's Director of Marketing Certification! Being a part of this course has been just the push I needed to take my business to the next level."
- Betsy Moore, Owner + Founder of BJM Creative
Step into your marketing leadership role
Investment: $1,997
or $747 a month (for 3 months)
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9 Module Video Based Course
DOM Facebook Community
Templates & Swipefiles
Certification
Job Listing Access
Trainings
Value yourself.
Value your work.
And value your worth.
Value your work.
And value your worth.
Everything else can be learned.
Pinky promise.
Pinky promise.
